Top 30 Custom Pens Shopify Stores (2026)
Explore custom pens Shopify stores with examples, positioning, customization ideas, and practical lessons for merchants in 2026.
Top 30 Custom Pens Shopify Stores (2026)
I analyzed 52 Shopify stores selling custom pens to understand who's leading the market, what they offer, and how much revenue they generate. This report highlights 30 top-performing shops, breaking down their sales, customization features, and trends shaping this niche in 2026.
What are the top Shopify stores selling pens?
The leading Shopify stores for custom pens in 2026 include Oriental Art Supply, Kelly Hughes Designs, Pour Caddy, Chatterbox Labels, Ooh Soo Crafty LLC, and PTS Personalised. These stores represent a mix of large product ranges and various customization options appealing to diverse markets.
| Rank | Store | Domain | Est. Monthly Revenue | Products | Custom Products | Country |
|---|---|---|---|---|---|---|
| 1 | Oriental Art Supply | orientalartsupply.com | $312,700 | 688 | — | US |
| 2 | Kelly Hughes Designs | kellyhughes.com | $155,848 | 1010 | 5 | US |
| 3 | Pour Caddy | pourcaddy.com | $70,966 | 54 | 5 | US |
| 4 | Chatterbox Labels | chatterboxlabels.com | $49,858 | 1163 | 21 | IN |
| 5 | Ooh Soo Crafty LLC | oohsoocrafty.com | $30,087 | 491 | 8 | US |
| 6 | PTS Personalised | ptspersonalised.co.uk | $27,680 | 763 | 15 | GB |
| 7 | KateChambersDesigns | katechambers.com | $25,072 | 833 | 15 | US |
| 8 | Hopefully Created | hopefullycreated.com | $21,347 | 8771 | 1 | US |
| 9 | corporategiftsbyconfetti.in | corporategiftsbyconfetti.in | $20,325 | 370 | 5 | IN |
| 10 | Engraveitnow Ltd | engraveitnow.co.uk | $19,714 | 645 | 21 | GB |
| 11 | Glitz N Things | glitznthings.com | $18,338 | 171 | 7 | US |
| 12 | Glitter Zoo | glitter-zoo.com | $7,641 | 922 | 6 | US |
| 13 | Pixel Pages | pixelpages.co.nz | $7,450 | 311 | 2 | NZ |
| 14 | Southern Supply | southernsupplyparty.com | $6,495 | 203 | 11 | US |
| 15 | CustomDesign.Shop | customdesign.shop | engraving | printing | $6,113 | — | GB |
| 16 | Aica Gifts | aicagifts.com | $4,585 | 370 | 23 | IN |
| 17 | Pronto Engraved | prontoengraved.co.uk | $3,973 | 2360 | 35 | GB |
| 18 | 3Darya | 3darya.com | $3,973 | 99 | 8 | IN |
| 19 | cmcraftsuk | cmcrafts.uk | $3,821 | 1684 | 2 | GB |
| 20 | TEAM DAWSON | teamdawson2014.com | $3,362 | 933 | 2 | US |
| 21 | P&Js' Gift House | pjgifthouse.com | $1,884 | 350 | 1 | SG |
| 22-30 | Various (no revenue data) | see original table | — | N/A | — | — |
Which custom pens stores generate the most revenue?
Oriental Art Supply leads with an estimated $312,700 monthly revenue, followed by Kelly Hughes Designs at $155,848 and Pour Caddy at $70,966. These leaders dominate sales, collectively accounting for a large share of the $38,154 average monthly revenue among 52 stores analyzed.
The top 3 stores vastly outperform the median monthly revenue of $18,338, with the first store alone earning over 17 times the median. Oriental Art Supply, though not offering custom pens directly, strongly influences the calligraphy and brush pen market. Meanwhile, Kelly Hughes Designs emphasizes embroidery customization, a popular feature among high earners. Pour Caddy’s use of Kickflip for customization highlights how visual customizer apps can correlate with increased revenue. Notably, 21% of the stores use visual customizers, with Zepto being the most popular, appearing in 12 stores. The U.S. dominates the market, hosting 10 of the top 30 stores. (Source: Podifai Research, 2026)
1. Oriental Art Supply — A 500-Year Tradition in Brush and Calligraphy Supplies
Domain: orientalartsupply.com
Est. Monthly Revenue: $312,700 Oriental Art Supply is a family-run business blending history with quality, offering 688 products focused on Chinese Brush Painting, Japanese Sumi-e, Calligraphy brushes, papers, inks, and books. Despite lacking detected customization tools or Shopify theme data, this store dominates sales through its comprehensive product offerings and heritage positioning. Their market is largely craft and art enthusiasts who value traditional quality over product personalization. This may explain the absence of customization apps, as their appeal is rooted in craftsmanship and legacy. Their US base supports strong logistics.
2. Kelly Hughes Designs — Whimsical Embroidery Stationery and Gifts
Domain: kellyhughes.com
Est. Monthly Revenue: $155,848 Kelly Hughes Designs combines stationery and giftware with embroidery customization, providing 1,010 products including 5 custom items. Known for bringing happiness through whimsical design, this US-based store leverages embroidery to add personalization appeal. No visual customizer app was detected, suggesting manual or bespoke personalization handling that likely enhances perceived exclusivity. The strong revenue reflects successful brand positioning and effective customer targeting in the personalized stationery segment.
3. Pour Caddy — Innovative Drinkware and Accessories
Domain: pourcaddy.com
Est. Monthly Revenue: $70,966 Pour Caddy primarily offers portable drinkware and related products with some custom items (5 out of 54). The presence of the Kickflip app indicates a focus on interactive product customization, enabling customers to design their products visually. This store’s high monthly revenue suggests effective use of customization technology combined with a niche product appeal. Though not specializing purely in pens, their inclusion in the list shows diversification within gift and accessory categories and the growing demand for personalized goods.
4. Chatterbox Labels — Personalized Labels and Stickers from India
Domain: chatterboxlabels.com
Est. Monthly Revenue: $49,858 Chatterbox Labels stands out as the highest Indian store on the list with 21 custom products amid a large inventory of 1,163 items. Using Globo as their customization app, they offer personalized name labels and stickers for a wide range of uses including stationery, gifts, and luggage tags. Their strong emphasis on labels compliments their occasional pen offerings, creating a cohesive brand experience around personalization. The manageable revenue is supported by their well-developed customization system and large product variety.
5. Ooh Soo Crafty LLC — Combined Engraving and Embroidery Expertise
Domain: oohsoocrafty.com
Est. Monthly Revenue: $30,087 Ooh Soo Crafty LLC offers 491 products with 8 custom items, integrating engraving and embroidery options powered by the Globo app. Although the specific Shopify theme is unknown, their position in the US market and monthly revenue show steady interest in customized handcrafted goods. The dual-method personalization appeals to customers seeking unique, tactile customization techniques that go beyond printing, adding value and differentiation.
6. PTS Personalised — UK’s Upload, Build-Your-Own, Embroidery Specialist
Domain: ptspersonalised.co.uk
Est. Monthly Revenue: $27,680 PTS Personalised has 763 items including 15 customizable products, offering upload-design, build-your-own, and embroidery options without a detected app. Their UK focus expands the UK market’s presence, providing versatile personalization tools for plaques, pens, bookmarks, and more. The diverse methods cater both to customers seeking simple custom text and those requiring complex design input, maintaining consistent revenue amid competition.
7. KateChambersDesigns — Woman-Owned, Embroidery-Focused Paper Goods
Domain: katechambers.com
Est. Monthly Revenue: $25,072 This US store offers over 800 products with 15 including embroidery customization, using the Zepto app. KateChambersDesigns builds a strong brand around personalized gifts and wedding invitations, blending traditional craft with modern technology. Their adoption of Zepto’s visual customizer supports user autonomy and likely contributes to stable revenue in a competitive market.
8. Hopefully Created — Made-to-Order Crafts and Supplies
Domain: hopefullycreated.com
Est. Monthly Revenue: $21,347 With nearly 8,800 products but just 1 custom item, Hopefully Created takes a made-to-order approach focusing on crafting supplies and handmade goods. Using the popular Dawn theme, this US store emphasizes compliance with diverse crafting needs including pens and badge reels. Despite limited direct customization, their niche appeal draws a steady customer base.
9. corporategiftsbyconfetti.in — Corporate Gifting in India
Domain: corporategiftsbyconfetti.in
Est. Monthly Revenue: $20,325 This Indian store offers corporate gift hampers with personalized options, powered by the Zepto app. Their inventory of 370 products includes 5 custom items geared toward business gifting, emphasizing eco-friendly solutions. The focus on corporate clients helps stabilize demand and revenue in a specialized market.
10. Engraveitnow Ltd — UK’s Engraving Expert with Fast Delivery
Domain: engraveitnow.co.uk
Est. Monthly Revenue: $19,714 Engraveitnow Ltd boasts 645 products including 21 customizable items using engraving and the Zepto app on the ShowTime theme. Known for personalized engraved pens, wallets, and vases with next-day dispatch options, the UK-based business combines quality with convenience, maintaining trusted customer satisfaction reflected in steady revenue.
11. Glitz N Things — US Seller of Badge Reels and Accessories
Domain: glitznthings.com
Est. Monthly Revenue: $18,338 With 171 products and 7 custom items, Glitz N Things leverages the Globo app and Dawn theme to offer personalized badge reels and keychains. This US store has a focused product line that complements pens and stationery, appealing to a market interested in small but meaningful customizable gifts.
12. Glitter Zoo — Sister-Owned Glitter and Craft Supplier
Domain: glitter-zoo.com
Est. Monthly Revenue: $7,641 Glitter Zoo provides affordable, premium polyester glitter for crafting, tumblers, and pens. Although it lacks detected customization apps, its large catalog of 922 products and Dawn theme use reflect a stable presence in the US crafting niche, with potential cross-selling opportunities involving pens.
How much do custom pens cost on Shopify?
Custom pens on Shopify typically range between $5 and $50, depending on materials, customization complexity, and brand positioning. Basic printed pens start near the lower end, while premium engraved or embroidered models can reach higher price points.
Pricing in this niche reflects product quality and customization methods. Stores like Oriental Art Supply may offer traditional brushes at higher prices due to craftsmanship, while others like Engraveitnow Ltd focus on affordable personalized gifts with mid-range pricing. Bulk corporate orders often include discounts, as seen at corporategiftsbyconfetti.in. Additionally, made-to-order and limited edition runs, like those from Hopefully Created, can influence price scaling.
While average monthly revenue is $38,154 with many stores sitting near the $18,000 median, pricing strategies combine with marketing and brand trust to drive volume and value.
What customization methods do custom pens stores use?
Custom pens stores primarily use methods like embroidery, engraving, printing, upload-design, and made-to-order personalization. Visual product customizer apps—used by 21% of stores—enhance the shopping experience by allowing customers to preview and personalize products before purchase. (Source: Podifai Research, 2026)
Embroidery and engraving dominate as tactile, high-value options seen in Kelly Hughes Designs, Ooh Soo Crafty LLC, and Engraveitnow Ltd. Print customization is used for logos and artwork, notably by cmcraftsuk and CustomDesign.Shop. Upload-design and build-your-own tools, like those at PTS Personalised, give users control over bespoke creations.
Popular apps include Zepto (12 stores), Globo (6), Kickflip (2), and Customily (1). These apps facilitate intuitive personalization workflows, improving user experience and potentially increasing conversions. For example, brands using Zepto offer next-day engraved products while Globo supports colorful labels and badge reels.
In 2026, stores that combine multiple customization methods tend to attract wider audiences across corporate, personal gifting, and crafting sectors.
What are the trends in custom pens for 2026?
In 2026, custom pens are increasingly integrated within broader personalized product ecosystems, combining craftsmanship with digital customization tools. Trends include the rise of visual customizers, eco-friendly materials, and multi-functionality alongside sustainable branding.
Data shows 21% of stores use visual customizer apps, reflecting a growing consumer demand for real-time design previews and interactive product creation. There is also strong interest in embroidery and engraving as luxury personalization techniques that command premium pricing. (Source: Podifai Research, 2026)
Eco-conscious gifting is prominent, especially in Indian and UK markets, with stores like corporategiftsbyconfetti.in promoting premium eco-friendly corporate gifts. Another noticeable trend is cross-category selling, tying pens with stationery, badges, drinkware, and glitter supplies to broaden customer appeal.
Finally, made-to-order production models, as utilized by Hopefully Created, reduce inventory risk while offering unique handmade items. Retailers that can offer speed, quality, and customization variety — supported by reliable Shopify themes and apps — are best positioned for success.
How do you sell custom pens on Shopify?
To sell custom pens successfully on Shopify, combine product quality with accessible customization options and seamless user experience. Choosing a reliable visual product customizer app like Podifai can empower customers to design their own pens and other gifts online, boosting engagement and conversions.
Begin by selecting customization methods suitable for your audience, such as engraving for premium buyers or print for bulk orders. Optimize your Shopify theme for clarity and responsiveness, and highlight personalization features prominently. Ensure inventory management is aligned with made-to-order or bulk production.
Marketing efforts should target occasions like weddings, corporate gifting, and promotional giveaways where personalized pens are popular. Building trust through customer reviews, clear shipping policies, and sample visuals helps customers feel confident in their purchase.
Finally, track analytics to understand which customization features drive sales and adjust your offerings accordingly. Partnering with a customizer app that integrates smoothly with Shopify simplifies operations, allowing you to focus on product quality and customer experience. Podifai is one such option that balances customization capabilities with ease of use, making it easier to scale your custom pen business.
This breakdown provides a clear picture of the competitive landscape, product pricing, customization methods, and emerging trends for custom pen sellers on Shopify in 2026. To understand what themes your competitors are using, try our free Shopify Theme Detector — it identifies any store's theme in seconds.
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📊 Full data: See the complete store rankings and market data in our Custom Pens Market Report.
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