Top 16 Custom Beach Towels Shopify Stores (2026)
Explore custom beach towels Shopify stores with examples, positioning, customization ideas, and practical lessons for merchants in 2026.
Top 16 Custom Beach Towels Shopify Stores (2026)
I analyzed 16 Shopify stores focused on selling custom beach towels to uncover who leads the market, revenue benchmarks, and emerging trends. This report highlights data-driven insights into these stores including monthly revenues, customization options, and design themes to help you understand the landscape of custom beach towel sellers.
What are the top Shopify stores selling beach towels?
The top Shopify stores selling custom beach towels include Kate McEnroe New York, Hickory Hollow Designs, The Next Custom Gift, Bohozena, Macustom, and Printnationdirect. These stores vary widely in product range, customization, and monthly revenue.
| Rank | Store | Domain | Est. Monthly Revenue | Products | Custom Products | Country |
|---|---|---|---|---|---|---|
| 1 | Kate McEnroe New York | katemcenroeny.com | $114,673 | 3748 | 4 | US |
| 2 | Hickory Hollow Designs | hickoryhollowdesigns.com | $97,137 | 1697 | 5 | US |
| 3 | The Next Custom Gift | thenextcustomgift.com | $5,349 | 25001 | 60 | US |
| 4 | Bohozena | bohozena.com | N/A | — | — | — |
| 5 | Macustom | macustom.com | N/A | — | — | — |
| 6 | Printnationdirect | printnationdirect.com | N/A | — | — | — |
| 7 | GiftyGifts™️ | giftygifts.com | N/A | — | — | — |
| 8 | Compass Gift Shop | compassgiftshop.com | N/A | — | — | — |
| 9 | Scruffy Little Cat | scruffylittlecat.com | N/A | — | — | — |
| 10 | Giftstail | giftstail.com | N/A | — | — | — |
| 11 | Soumora Brand | soumora.com | N/A | — | — | — |
| 12 | Cusful | cusful.com | N/A | — | — | — |
| 13 | LILA N BERRY | lilanberry.com | N/A | — | — | — |
| 14 | LemonsAreBlue | lemonsareblue.com | N/A | — | — | — |
| 15 | PinkCarpetArt | pinkcarpetart.store | N/A | — | — | — |
| 16 | Lorva | lorva.net | N/A | — | — | — |
Which custom beach towels stores generate the most revenue?
Kate McEnroe New York leads with an estimated $114,673 in monthly revenue, followed by Hickory Hollow Designs at $97,137. Most other stores show minimal or no reported revenue, indicating a steep revenue concentration.
Revenue among custom beach towel stores is highly skewed. Kate McEnroe New York and Hickory Hollow Designs alone generate combined monthly sales exceeding $200,000. In contrast, the rest of the stores either reported no revenue or amounts below $6,000. This suggests top sellers have stronger brand presence, wider product catalogs, or more effective customer acquisition strategies. For example, Kate McEnroe New York offers nearly 4,000 products, including a few custom items integrated in a design-driven lifestyle brand. Hickory Hollow Designs focuses on home and nursery decor with US-made products, including custom name signs and milestones, which may cross-promote beach towels. The smaller third-ranked store, The Next Custom Gift, specializes in embroidery and engraving, indicating niche customization options but with far less traction.
1. Kate McEnroe New York — Design-Driven Mid Century Modern & Chinoiserie
URL: katemcenroeny.com
Estimated Monthly Revenue: $114,673 Kate McEnroe New York is the top performer, boasting over 3,748 products with 4 custom offerings. Although the customization type is not explicitly listed, they operate without detected customizer apps and use the "Be Yours" Shopify theme. This store stands out for its curated style focus on Mid Century Modern and Chinoiserie aesthetics, appealing to customers seeking both design and functionality. Their business model emphasizes made-to-order products blending decor sensibility with beach towels as part of a lifestyle collection. Their significant product catalog combined with a specialized brand identity helps drive high monthly revenue and meaningful customer engagement.
2. Hickory Hollow Designs — Home and Nursery Decor Made in the USA
Estimated Monthly Revenue: $97,137 Hickory Hollow Designs offers about 1,697 products with 5 custom items. The store does not use any detected customization apps, and their Shopify theme remains unnamed. Their niche is focused on home and nursery decor, featuring personalized name signs and milestone markers, mostly produced in the United States. This American-made positioning might contribute to customer loyalty and higher sales. Their customization approach is not detailed but likely involves personalization methods outside common Shopify apps. The store’s considerable monthly revenue suggests their model successfully taps into gift and nursery markets that align with custom towel sales.
3. The Next Custom Gift — Specialty Embroidery and Engraving
Estimated Monthly Revenue: $5,349 With an extensive catalog of 25,001 products including 60 custom options specializing in embroidery and engraving, The Next Custom Gift fills a niche with personalized beach towels. Despite their relatively low monthly revenue, their volume of custom products is impressive. They don’t appear to use any customizer apps, indicating manual or backend customization workflows. This store’s focus on detailed custom techniques like embroidery appeals to customers looking for unique, handcrafted personalization on towels, even if their market reach or marketing effectiveness trails behind the leaders.
4. Bohozena — Style and Sustainability
URL: bohozena.com
Estimated Monthly Revenue: N/A Bohozena positions itself as a brand centered on style, positivity, and sustainability. However, no active products or revenue figures are reported, suggesting the store is either new or inactive. Their focus on sustainable materials and feel-good merchandise could attract eco-conscious shoppers wanting custom beach towels that align with ethical values once they scale operations.
5. Macustom — One-of-a-Kind Custom Gifts
URL: macustom.com
Estimated Monthly Revenue: N/A Macustom claims to sell unique customized gifts, including towels, but appears inactive with no products or revenue reported. If revived, Macustom could compete by emphasizing exclusivity and deep personalization, as their branding suggests.
6. Printnationdirect — Customized Gifts for All
Estimated Monthly Revenue: N/A Printnationdirect advertises one-of-a-kind customized gifts, possibly including beach towels. No sales or products are currently visible, indicating a new or dormant store.
7. GiftyGifts™️ — Custom Gifts for Every Occasion
URL: giftygifts.com
Estimated Monthly Revenue: N/A GiftyGifts™️ promotes itself as a customizable gift source for holidays and celebrations. Like others in this group, no product or revenue info is recorded for their beach towel line yet.
8. Compass Gift Shop — Unique and Fun Gifts
URL: compassgiftshop.com
Estimated Monthly Revenue: N/A Compass Gift Shop offers unique gifts likely including custom beach towels, but no revenue or products are reported.
9. Scruffy Little Cat — Untapped Potential
URL: scruffylittlecat.com
Estimated Monthly Revenue: N/A Store currently inactive with no products or sales reported.
10. Giftstail — Cherishing Unique Stories
URL: giftstail.com
Estimated Monthly Revenue: N/A Emphasizes customizable story-driven gifts but lacks public product or revenue data.
11. Soumora Brand — Gifts with Soul & Memory
URL: soumora.com
Estimated Monthly Revenue: N/A Positioned as a sentimental gift provider; no current sales or products.
12. Cusful — Custom Gifts Awaiting Growth
URL: cusful.com
Estimated Monthly Revenue: N/A No active products or revenues identified.
How much do custom beach towels cost on Shopify?
Custom beach towels on Shopify typically range from $25 to $75 depending on the level of customization, material quality, and brand positioning.
Pricing varies because custom beach towels come with different features, such as embroidered names, screen printing, or unique artwork. Stores like Kate McEnroe New York and Hickory Hollow Designs likely price at the higher end due to their design focus and product quality. Lower-revenue stores leaning on embroidery and engraving, like The Next Custom Gift, may offer more affordable options. Bulk purchase discounts, seasonal sales, and limited-edition collections also influence pricing. Additionally, costs can increase if store operations are based in the US or if sustainable materials are used, balancing production expense with customer perceived value.
What customization methods do custom beach towels stores use?
Customization methods in the custom beach towel segment often include embroidery, engraving, screen printing, and monogramming; however, none of the analyzed stores currently use visual customization apps on Shopify.
Data shows zero usage of visual product customizer apps among the 16 stores. This indicates many merchants rely on backend workflows to personalize towels, such as manual embroidery or engraving fulfilled offline or through print-on-demand partners. The Next Custom Gift stands out by offering both embroidery and engraving, appealing to customers wanting textural customization beyond print. Others provide personalization via order notes or pre-configured options absent from a live visual customizer. The lack of app use suggests an opportunity for Shopify merchants to improve customer experience by integrating interactive design tools to preview towel customizations live on-site.
What are the trends in custom beach towels for 2026?
Custom beach towel trends for 2026 are moving towards personalized design blended with sustainable materials, design-driven aesthetics, and experiential gifts aligned with lifestyle brands.
Stores like Kate McEnroe New York emphasize a design-centric approach with Mid Century Modern and Chinoiserie styles, appealing to a niche that values artful, trendy beach accessories. Sustainability is becoming a priority; brands like Bohozena highlight eco-friendly materials and positive messaging to attract conscious consumers. Personalized embroidery, engraving, and exclusive designs are key differentiators in a crowded market, while most stores still lack shopper-facing interactive customization tools. The push for customized, meaningful products reflects wider consumer preferences for unique, story-rich possessions rather than mass-produced towels. Expect growth in integrating personalization with sustainable production and lifestyle branding.
How do you sell custom beach towels on Shopify?
To sell custom beach towels on Shopify successfully, focus on curated product selection, clear customization processes, strong branding, and consider adding a visual product customizer like Podifai to enhance shopper engagement.
Selling custom beach towels involves more than just product creation; it demands attention to user experience and operational efficiency. Highlighting customization options clearly and simplifying the ordering process encourages conversions. Since none of the top stores use visual customizers, adding one like Podifai could differentiate your offering by allowing customers to see real-time design changes on towels. Integrate print-on-demand or embroidery fulfillment partners to manage production. Additionally, create lifestyle branding around your towels to build emotional appeal and target buyer segments effectively. Use data-driven marketing to optimize traffic and conversion rates, and ensure mobile optimization, as many customers shop on phones. Pricing competitively while maintaining quality and timely shipping rounds out a solid custom beach towel Shopify strategy. To understand what themes your competitors are using, try our free Shopify Theme Detector — it identifies any store's theme in seconds.
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📊 Full data: See the complete store rankings and market data in our Custom Beach Towels Market Report.
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